Changelog
Follow up on the latest improvements and updates.
RSS
improved
Announcement
Custom reporting is now called Benchmark report

The
Custom reporting
page has a new, more accurate name: Benchmark report
.We made the change to better highlight how you can access essential app reputation metrics for your entire portfolio and your competitors.
Use the report to compare performance, track trends, and identify new opportunities with customizable data views.
Explore your metrics now: Benchmark report
new
Announcement
Introducing Reply kit: all your reply tools in one place
We’ve just launched
Reply kit
– a unified page where you can now manage Tags
, Templates
, and AI custom instructions
all in one place.
What’s new:
- All your review response tools are now in one place, helping you move faster and stay aligned.
- A standalone tab for AI custom instructions, which were once buried in Review feed settings.
- A simplified sidebar experience, paving the way for upcoming tools like AI knowledge base.
Explore the Reply kit to unlock streamlined workflow.
new
Announcement
AI summary now supports Custom topics
AI Summary
just got an upgrade — it now supports Custom topics
! Take control of your insights by specifying exactly what you want the AI to summarize.
What's new:
- Custom topics: tell the AI what to focus on for more relevant summaries.
- More relevant insights: get summaries that reflect your specific needs.
- Built for customization: more personalization options are coming soon.
Custom topics are available for all customers starting from the
Team plan
.Explore Custom topics and share your thoughts!
We’ve made major under‑the‑hood improvements to how AI Replies handle Custom instructions.
- The AI now follows your instructions more precisely — no more skipped rules.
- For example, if you write “Always reply in Spanish,” the AI will now follow it consistently, regardless of the review’s language. Previously, it could skip this rule.
- We’ve also increased the Custom instructions limit from 500to1,000characters.
improved
Rating analysis
Google Play
Rating Analysis: Clear overview of Public and Console Data for Google Play apps
We've significantly improved the Rating data display for the Google Play apps.
Before:
Public and Console data were shown together, often leading to confusion when they didn’t match.
Now:
We’ve separated "Public Data" and "Google Play Console Data", with well-labeled sources.
All titles are now consistent with those in the Console.
Next:
At the moment, data is only available for WW. We’re working on introducing country-specific views.

new
AI Summary
Home Hub
AI Features
Announcement
AI Summary Comparison

AI Summary Comparison
is live in AppFollow! Try it now ➡️This powerful new feature allows you to quickly compare reviews from two time periods and get an AI-generated summary of the main changes from one time period to another.
This lets you spot trends faster, understand what’s changed, and confidently take action.
Key benefits:
- User sentiment changes:Quickly see how your user’s opinion has changed over time
- Spot new or growing issues:Identify fresh or persistent issues needing attention.
- Understand device-level differences:Know if a particular device or OS version is behind a spike in problems or changes.
- Summarized by AppFollow AI:Save time with an easy-to-read summary of the most significant differences.
You can find the AI Summary comparison feature in your Homehub and on the Reviews Feed pages.
improved
Replies
AI Features
Custom Instructions for Manual AI Replies

Custom instructions from Automation are now available for manual replies! The same options and behavior now apply when customers reply manually in the Reviews feed.
This feature is available to the same customers as Automation Custom Instructions.
All instructions are synced between Automation and the Reviews feed, making it easier than ever to maintain consistency in replies.
improved
Home Hub
Home Hub Update

We’ve updated the Home Hub to include more useful metrics and a summary.
Now, when you open the Home Hub, you will see the AppFollow Vitals chart and a short AI-generated summary.
Vitals are the key customer support metrics every app owner needs to track:
- Average app rating
- Reply rate
- Average reply time
- Share of auto-replies
- Tag coverage
Each metric has a benchmark — Low, Typical, or Great, to help you understand how these metrics are performing.
new
AI Summary
AI summary detailed
We’re rolling out another update — Detailed AI Summary.
When you open the AI Summary, you’ll now see a new "View detailed summary" button. Click it to get an extended analysis on the specific summary topic. Our AI will dive deeper, providing more details and insights to help you better understand the topic.
This feature is available for Essential plan and higher.
