Changelog

Follow up on the latest improvements and updates.

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This Thursday we're hosting a live session on
Steam feedback
, and we'd love to see you there.
Steam reviews are longer, more specific, and more credible than any other store's, and also much harder to keep up with. We'll talk about how community teams make sense of them without drowning, hear from community managers at studios who work with Steam players every day.
It's a conversation, not a product demo. There will be polls, chat, and an open floor, so if you have a Steam story of your own, you're welcome to share it for 2-3 minutes.
If you ship on Steam, or plan to, this one is for you. Feel free to forward it to your community and support colleagues too!
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You no longer need a Google account to connect to AppFollow MCP. We've added two new sign-in options, making it easier for everyone on your team to connect, regardless of your company's authentication setup.
Three ways to sign in:
  • AppFollow login:
    perfect if you don't have a Google account or your company blocks third-party Google sign-in. Just click
    Sign in with AppFollow
    , log in as usual on watch.appfollow.io, and you'll be taken back to the connector automatically.
  • Enterprise SSO:
    If your company uses Okta, Microsoft Entra, or another SSO provider, you can use the same
    Sign in with AppFollow
    option. You'll be redirected to your company's login page and returned to the connector once you're signed in.
  • Google:
    Nothing changes here. If you've been using Google to sign in, you can keep doing so exactly as before.
It works on mobile too!
Connect AppFollow to Claude on iOS or Android using any of the sign-in options. You can then explore your apps' reviews, ratings, and rankings right from your phone.
Simply add the AppFollow MCP Server (https://mcp.appfollow.io/mcp) as a connector and choose your preferred sign-in method.
NewAutomationRepliesAI FeaturesFeatured

Automation rules are now agents

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Your Automation rules are now agents – same power underneath, a clearer way to hand off work.
  • Agents with clear jobs
    : the AI Support agent replies to reviews, the Categorization agent tags them, the Rating protection agent reports harmful ones to the stores.
  • Agent library
    : ready-made agents you can activate in one click, in place of presets.
  • Simpler setup
    :unified reply agents and an updated Draft mode that holds AI replies for your review before sending.
Everything you've built before keeps working exactly as it does today.
Availability:
All plans, same as Automation today.
AppFollow MCP  AI Toolkit
You can now connect AppFollow to your AI assistant (Claude, ChatGPT, Codex, Cursor, or any MCP-compatible client) and work with live reviews, ratings, rankings, and keywords directly in the conversation.
Add the
AppFollow MCP Server
(https://mcp.appfollow.io/mcp) as a connector and sign in with your AppFollow account. No API keys to copy, no custom integrations to build, and everything stays scoped to your own workspace.
Let's say Friday's release brought a wave of 1-star reviews: ask your assistant to pull them, surface the top three complaints, and draft replies without leaving the chat.
Prefer ready-made workflows? The
AppFollow AI Toolkit
turns the MCP into analyst workflows for Claude Code and Codex:
  • /search
    to find and track apps
  • /feedback-analysis
    for KPIs, trends, top bugs, and requests
  • /aso-analysis
    for keyword scores, opportunities, and metadata recommendations
Available to account owners and admins, using your workspace API credits.
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Steam support is now live. Add your game and use the same core toolkit you already use for the App Store and Google Play.
Try it now!
You can now:
  • Manage Steam reviews in the Reviews feed
  • Filter, sort, export, translate, tag, and analyze sentiment
  • Use AI Topics and AI Summary
  • Reply directly to Steam reviews
  • Use Auto-Tagging to keep feedback organized
There's more: the brand-new
Feedback Hub
shows Steam Reviews and Discussions in one place. Threaded conversations, adaptive filters, and AI summaries for the whole feed or a single thread. See what your players are saying and reply without switching tabs. ✨
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Your Automation AI Support agent now replies with real knowledge of your app.
Upload your help center articles, FAQs, and guides to a Knowledge Base, and the Agent will use them to reply to reviews accurately and on-brand. No more generic answers to questions about subscriptions, bugs, or specific features.
NewAutomationRepliesAI FeaturesReviews feedFeatured

Custom Instructions →AI reply style

2026_11_06 – AI Reply Style
Custom Instructions are now
AI Reply Style
. Instead of writing a prompt in a text box, you set the tone, greeting, empathy, emojis, brand voice and more by picking from dropdowns.
Let's say you want a casual tone, a greeting with the reviewer's name, and light emoji use. Pick those options, save, and every AI reply (manual or automated) will follow that style.
Your existing Custom Instructions were migrated automatically and keep working as before.
Availability:
All plans. Free and Essential get 1 style. Team and Enterprise get unlimited styles.
NewReportingFeatured

Feedback summary report

2026_11_06 – Feedback summary
Our new
Feedback Summary
report is now live! Get a high-level overview of your rating and review sentiment in an automated weekly or monthly report.
Try it now
The report categorizes reviews into:
  • New issues
    to help you catch bugs, issues, and emerging user pain points;
  • Positive reviews
    to show what users value most;
  • Negative reviews
    to surface pain points and areas for improvement.
Each category is broken down into more detailed sub-topics.
You can also choose which categories to include and translate the report into any supported language.
Custom app groups
You can now create your own source groups and view all reviews for those products in one unified feed.
Group together any sources you want, such as your App Store app, Google Play app, Trustpilot page, and more. This makes it easier to track feedback for the same product across multiple channels in one place.
To help you get started, we suggest creating groups by app name. Manual groups are available for workspaces with 3 or more apps.
2026_11_05 – Google Play Featuring
Google Play Featuring is now available in the App Update Timeline.
  • See when your or competitor apps were featured:
    dates, categories,
    and
    visual assets
    .
  • Both
    App featuring
    and
    In-App events
    are available in timeline filters.
  • App Store featuring
    is coming next.
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