The client has requested a complete integration with Apple Search Ads. This integration should enable the display of all key performance metrics directly within the keyword query view. Specifically, it should include:

Conversion rate to installation – showing the percentage of users who installed the app after clicking on the ad for a given keyword.

Number of installs – the total count of installations attributed to that keyword.

Additional Apple Search Ads metrics – such as impressions, taps, tap-through rate (TTR), cost-per-tap (CPT), cost-per-acquisition (CPA), and total spend, allowing for a comprehensive analysis of keyword performance.

The goal is to provide a single, unified view where ASO and Apple Search Ads data are combined, enabling better keyword optimization, budget allocation, and performance tracking without switching between multiple dashboards.