ASO

Add ability to download the most valuable keywords from Downloads by keywords

Allow to track in-app events and measure its KPIs. Allow to see the impact of in-app events on Ranking.

Best in class: 5% Good: 3.5%

Track competitor CPP and A/B tests for App Store & Google Play

I remember being able to filter Top Ranking apps by subcategories, such as Sleep or Meditation within the "Health & Fitness" category. This feature was very useful for my research, and I would appreciate having it back to better analyze app rankings.

Add a builder that allows you to upload icons and metadata to see how the preview will look like in different stores

Add ability to see for which competitors we show up in similar apps/recommended. This will help to evaluate the performance of explore traffic in GP (important source of traffic)

In-app events, promos, competitor featurings, collections featuring

The “Featured Apps” functionality—including both the Featured Timeline and related alerts—is currently only available for App Store apps. The customer is requesting support for Google Play as well, so they can track all types of Google Play features in the same way.